Fanatics Casino Rolls Out RLX Gaming’s Slot Portfolio in Two US States
Fanatics Casino Rolls Out RLX Gaming’s Slot Portfolio in Two US States
Fanatics Casino has expanded its game library with RLX Gaming’s full slots portfolio, now live for players in New Jersey and Pennsylvania. The deal brings Malta-based RLX’s popular titles to Fanatics’ standalone casino app, which only launched in both states last year.
The rollout follows a soft launch period in Pennsylvania and gives players in both jurisdictions access to RLX’s complete catalogue of in-house and third-party developed games. Among the headliners are crowd favourites like Bonsai Dragon Blitz, Temple Tumble, and The Great Pigsby, all proven performers in regulated markets.
Strategic Expansion for RLX
Matthew Hockenjos, RLX Gaming’s North America Commercial Account Manager, described the partnership as a big milestone in the supplier’s US ambitions. The company has been methodically building its presence across regulated states, and securing distribution through Fanatics’ rapidly growing platform marks a proper coup.
RLX Gaming itself underwent a major ownership change in October 2024, when Kindred merged with French state-backed gaming giant FDJ in a €2.45 billion deal.
The fresh backing has clearly fuelled the studio’s North American push. This Fanatics integration represents exactly the kind of tier-one operator relationship that makes a difference in competitive markets like New Jersey and Pennsylvania.
Fanatics Building Casino Credentials
For Fanatics Casino, the RLX addition strengthens what’s still a relatively young iGaming operation. The sportswear giant, led by CEO Michael Rubin, launched its casino platform less than twelve months ago. But they’ve moved quickly to assemble a competitive game portfolio.
Kieron Shaw, representing Fanatics Casino’s leadership, confirmed the operator’s commitment to offering what he called a “premier online casino experience” through partnerships with established suppliers. It’s a sensible approach for a newcomer, frankly, leveraging proven content from studios like RLX that already have track records in these markets.
The timing works well for both parties. Fanatics gets battle-tested slots that resonate with American players, while RLX secures valuable real estate on a platform backed by serious money and sporting pedigree. With New Jersey and Pennsylvania remaining two of the most lucrative regulated casino markets in the US, distribution through Fanatics gives RLX immediate access to players who are already comfortable spending on digital entertainment.