DigiPlus Interactive Corp. is actively exploring the acquisition of Manila Diamond Hotel. It’s a move that would substantially expand its physical gaming footprint and support an ambitious omni-channel strategy blending digital and land-based operations.

The property, currently owned by billionaire Ramon S. Ang, sits on Roxas Boulevard adjacent to New Coast Hotel Manila. It represents a significant piece of DigiPlus’s transformation plans. In a disclosure to the Philippine Stock Exchange, the company confirmed it is evaluating the purchase as part of a broader effort to develop an integrated entertainment ecosystem.

Building the Omni-Channel Model

DigiPlus President Andy Tsui outlined the strategic rationale during recent remarks. The company’s pivot toward a fully integrated platform combines established digital channels with physical venue operations. The approach aims to improve player retention and increase per-user spending by offering a seamless, unified experience that has proven effective in international markets.

This Manila Diamond opportunity follows DigiPlus’s earlier commitment to acquire New Coast Hotel Manila through a convertible note arrangement with International Entertainment Corp. The company expects to complete a ₱6 billion tranche of this deal by June, following an initial ₱12 billion investment that will eventually deliver 54% ownership of the Hong Kong-listed hotel operator.

Regulatory Hurdles Ahead

Clear strategic intent aside, DigiPlus faces significant regulatory obstacles. Any consolidation of these properties requires formal review by the Philippine Competition Commission, a process typically spanning six to nine months. This timeline suggests the company won’t integrate land-based operations into its core business anytime soon.

On the international front, DigiPlus has secured a whitewash waiver from Hong Kong’s Securities and Futures Commission. The exemption frees the company from making a general offer to minority shareholders in the hotel entity. This approval represents meaningful progress in navigating complex cross-border regulatory requirements.

The expansion reflects a deliberate strategic shift. Rather than remaining purely digital, DigiPlus is positioning itself as a diversified gaming and entertainment operator capable of serving customers across multiple channels and touchpoints. Success depends on regulatory clearances, completion of the New Coast acquisition, and execution of an integration framework that leverages technology across physical venues.