Pragmatic Play has signed up Hollywood star Kevin Hart to host live casino sessions on November 6 and 7, making a real push to boost the entertainment factor of its live offering. The Gibraltar-based supplier is counting on Hart's profile and stage presence to grab attention from both operators and players, who increasingly have options when it comes to live casino.

Strategic Entertainment Play

This move lines up with Pragmatic Play's strategic pivot announced earlier this year, when the company ditched sportsbook and bingo operations to focus on slots and live casino. Bringing in a recognised entertainment figure like Hart shows that Pragmatic Play reckons celebrity-driven content is what sets it apart in an increasingly crowded live casino market.

Which games Hart will actually host hasn't been announced yet. Pragmatic Play's live lineup spans dedicated game shows, roulette variants, baccarat, and blackjack. They'll reveal the table selection on each broadcast day.

Promotional Push Around the Events

Pragmatic Play isn't leaving promotion to chance. The company plans a series of campaigns handing out Free Chips across its live titles before and during Hart's appearances. Random cash prizes will also be distributed throughout the sessions to keep players engaged.

Irina Cornides, Pragmatic Play's chief operating officer, framed the partnership as a way to inject new energy into the live experience. Hart's personality and wit would provide exactly the kind of entertainment value that differentiates Pragmatic Play's offering when operators are deciding what to stock.

The Hart Angle

Hart himself seems genuinely enthusiastic about the gig. He's highlighted his admiration for Pragmatic Play's ambitions and promised to bring his trademark energy to the tables. Whether celebrity hosting becomes a standard feature in live casino or stays a one-off depends on how operators and players take to the November sessions.

The collaboration fits within Pragmatic Play's broader expansion strategy, which has included recent launches like Gates of Olympus POP. The supplier keeps developing new angles across its product range.