OLBG has secured three nominations at the 2026 iGB Affiliate Awards, including a nod in the prestigious Affiliate Campaign of the Year category for its principal sponsorship of Dorking Wanderers FC. The recognition underscores how effective sports betting affiliates can build genuine value through football partnerships that resonate beyond the betting slip.

Three Nominations Highlight Affiliate Growth

Alongside the campaign nomination, OLBG has been shortlisted for Best Sports Betting Affiliate and Best Casino Affiliate, reflecting the brand’s expanding footprint across the wider iGaming landscape. It’s a solid set of recognitions that shows consistency in what the affiliate sector values: creativity, community connection, and business results.

The Dorking Wanderers partnership kicked off with the 2025/26 season and has delivered the kind of fan engagement work that’s increasingly hard to ignore in modern sports sponsorship. Rather than just slapping a logo on a shirt, OLBG and the club have invested in content strategy, social activation, and community initiatives designed to give supporters genuine added value. That approach generates the kind of organic traction that award judges take notice of.

Building Long-Term Storytelling

What’s particularly interesting here is OLBG’s track record with sports partnerships. The brand won Campaign of the Year last year for work with Harry Derham Racing. The Dorking Wanderers collaboration follows the same playbook: long-form storytelling that helps both the affiliate and the partner grow their respective audiences. It’s less about short-term promotional grabs and more about building sustained narratives that fans actually want to follow.

Dorking Wanderers themselves have become one of non-league football’s most compelling stories. Under owner and manager Marc White, the Surrey club has climbed the pyramid rapidly whilst building a national fanbase through smart social media strategy and documentary-style content. For an affiliate looking to demonstrate serious brand-building capabilities rather than just volume plays, that’s fertile ground.

The Awards Context

The iGB Affiliate Awards carry real weight in the sector. Established operators and emerging players across sports betting, casino, and affiliate networks submit work globally. Winning or placing well in these categories matters for recruitment, partnerships, and investor confidence. OLBG’s three nominations suggest the business is positioned well heading into the second half of 2026.

Winners will be announced at a ceremony on 2 July.