Softswiss has locked in a major strategic partnership with WorldGaming to produce the 2027 edition of its flagship iGaming Trends Report. It’s the kind of collaboration that amplifies what has become the industry’s most authoritative annual research publication. This is the fifth iteration of a report that’s earned its place as essential reading for operators, suppliers, affiliates and investors trying to make sense of an increasingly complex global market.

Building on Five Years of Industry Credibility

Softswiss launched the first iGaming Trends Report in 2022, betting early that data-driven intelligence would become central to strategic decision-making in the sector. The bet paid off. The report has racked up more than 32,000 downloads since and earned a reputation as the benchmark publication most industry professionals return to every year.

Take the 2026 edition. It drew insights from a survey of over 350 iGaming professionals, combined with independent analytics and expertise from more than 30 Softswiss specialists. That kind of methodological rigour, developed over five years, is what underpins the credibility the report now commands.

Expanded Reach Through WorldGaming’s Platform

The partnership with WorldGaming (formerly Clarion Gaming) represents a real expansion of research scope. WorldGaming brings three industry-leading platforms to the table: ICE, iGB, and GGB. These brands collectively represent one of the industry’s largest professional networks, providing access to thousands of decision-makers across the global iGaming space.

That expanded reach matters. It allows Softswiss to enrich its data foundation with perspectives from a genuinely diverse cross-section of the market. Product managers, compliance specialists, investors, marketing professionals. The whole spectrum.

Survey Now Open to Industry Contributors

Softswiss is currently gathering input for the 2027 report through a structured survey designed to capture industry sentiment on market developments, player behaviour, technology evolution and regulatory changes. It takes only a few minutes to complete, and they’re inviting participation from across the iGaming value chain.

Robin Harrison, WorldGaming’s Global Content Director for B2B, noted that the partnership addresses a real industry need. “The global iGaming industry continues to evolve at pace,” he said. “Arming stakeholders with high-quality data, expert insight and informed analysis is crucial to navigate this changing environment.”

Olga Resiga, Chief Business Development Officer at Softswiss, sees the collaboration as essential to maintaining research quality as the sector becomes more complex. “Each year, we raise the bar for the iGaming Trends Report by combining real industry data with expert insights,” she explained. “WorldGaming’s strong community reach brings valuable new perspectives that will make this milestone edition our most comprehensive yet.”

What the team thinks

Baz Hartley says:

While the iGaming Trends Report undoubtedly holds weight in the industry, I’d be curious to see how WorldGaming’s involvement shapes the data collection methodology, particularly around player protection metrics and bonus transparency, areas where operator-backed research can sometimes gloss over uncomfortable truths. The partnership’s credibility will ultimately hinge on whether it maintains editorial independence and properly interrogates practices like wagering requirement escalation and T&C complexity, not just industry sentiment. If Softswiss commits to publishing findings that challenge their partner’s commercial interests, this collaboration could genuinely move the needle on accountability, but that’s the real test worth watching in 2027.